Two Important elements of SEO
In the past few weeks I have seen a lot of companies that claim to offer Search Engine Optimization Services. But when I look at the websites they have developed they are lacking two important elements, good meta tags and content that matches.
The Key to Keywords and Description Meta Tags
The most important criterion that a search engine examines are your keywords. These are the words that you (or your web programmer) have told the search engine are the best possible words to describe the content on your web page. These terms are placed into something called meta tags, which are the first thing you will see when you look at the code for your web page. Here is some of the HTML code text for Widget Services web site:
Computer Repair | Affordable Computer Repair | Computer Repair Widget Services
Take a long gander at your meta tags (Description & Keywords). There is a very high chance that your web pages are missing an important component in terms of your keywords, and this is where you look to find out. Not having relevant meta description and keyword tags will most definitely affect your search engine rankings and your websites performance. A good rule of thumb is not to have more than 7-10 keywords separated by commas in your keywords list. This is a very interesting topic, I have seen my websites do well with different keyword phrases like “reno computer repair” and not just single keywords. Some SEO experts say this bad, but I have seen better results doing this.
Content is the Key
The content (words) of each of your web pages on your website is critical to your websites success on the Internet. Evaluating that content-and choosing the most appropriate words to describe it are a very important part of SEO. You can create your keywords list first and then write your content, making sure to include your keywords throughout your content. Next you need to use your keywords in your title and meta description tag. These steps are often overlooked! Don’t claim to offer SEO services and overlook these important elements of basic SEO.
Below are some additional important SEO points to remember:
- Make sure and understand your keywords on all your web pages.
- Make sure your page titles unique and use keywords.
- Check your meta keywords on your pages and make sure they are relevant on all your pages.
- Build reputable external links.
- Don’t ever try to trick a spider.